Testimonial Proof
Your clients doing the selling. Highest intent, lowest resistance.
The structure
Hook → Problem → Result → CTA
The hook is the result, in the client's words. The problem makes them relatable. The result is concrete. The CTA points at the same outcome.
When to use it
When you have happy clients on camera. A stranger's recommendation converts where your own claims can't.
Best for
Realtors · Med spas · E-commerce · Consultants
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