Before & After
Show transformation. The fastest way to prove you're good at what you do.
The structure
Hook → Before → After → CTA
The hook teases the outcome without showing it. The before sets the stakes. The after lands as the payoff, and the CTA turns the reaction into a message.
When to use it
When your work produces a visible change. Nothing argues for you like the same subject, minutes or months apart.
Best for
Med spas · Dentists · Contractors · Fitness coaches
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